Labor Day Destinations

Methodology

We conducted an online panel survey with a sample of 1,000 adults, selected based on age, gender, and geographic distribution. To create a representative population dataset, we employed internal data sources, utilizing a two-step process involving stratified sampling and post-stratification weighting.

Participants were drawn from a geographically diverse, double opt-in online panel, with the selection process refined to match the specific criteria for each survey. Questions were meticulously designed to screen and verify respondents, ensuring that the survey reached the most suitable participants.

To maintain data integrity, we applied a comprehensive set of quality control methods. In addition to standard techniques such as digital fingerprinting, bot detection, geo-verification, and monitoring for rapid responses, every submission was carefully reviewed by a dedicated team member. This thorough review process also extended to open-ended responses, where we checked for nonsensical answers and ensured originality.